Tuesday, 11 December 2012

Audience Research

Audience Research

Why we need it?

  • To improve our music video
  • To give us ideas - expand & creative
  • Identify our target audience - to market our project 
  • Make sure it fits with genre conventions - adhere to genre conventions
  • To see if our audience like it - does it work?
  • You can surprise them based on their expectations 

Tuesday, 4 December 2012

Final Cut Express

Final Cut Express

On Friday 30th November, Angela from the CLC came in to teach us how to use the Final Cut Express programme. It was very interesting as some of the techniques and effects on it were very different to iMovie, which also made it quite difficult to use. Most of the effects are very fascinating and a lot different from iMovie which made learning about a new editing software very interesting. Although it was quite challenging to understand, in time I think I will get use to it and Angela was a great help!

Ferdinand de Saussure's Theory Of Sign

Ferdinand de Saussure's Theory of Sign


  • Signifier - is the physical form which we can see or hear e.g. a picture.
  • Signified - is the meaning which we attach to the signifier.
Often there is a link between the signifier and signified.

Vlog - Camden

 A quick video we done just before we went home after filming in Camden on Friday.

Thursday, 29 November 2012

Car Park Footage

 Here is a quick little video we done before we started filming in the car park.

Fisheye Lens Has Arrived!!


Finally the polaroid fisheye lens is here!!!! Me and Letisha are very excited to start using it.

Tuesday, 27 November 2012

Storyboard

 Here's our storyboard for our music video.

Trip To BFI - Southbank

Last week my media group went to Southbank (BFI) to learn about the A2 Media Studies coursework side (music videos). It was very interesting and I learnt quite a lot of things that I didn't know. We also met Corin Hardy - a director for music videos. There was a Q&A session were we got to ask him questions and he also showed us music videos that he directed, for example, Devlin ft Ed Sheraan - Watchtower.

Wednesday, 31 October 2012

Voyeurism

Voyeurism - Voyeurism is the sexual interest in or practice of spying on people engaged in intimate behaviours, such as undressing, sexual activity, or other actions usually considered to be of a private nature, for example, watching something/somebody without the person being watched knowing.

In this picture an onlooker is watching two men engage in an intimate moment. 

Friday, 26 October 2012

Friday, 19 October 2012

Treatment Pitch

Here is our treatment about our music video and a few ideas we have.

Tuesday, 2 October 2012

Research

 Last year my group and I used storyboarding to help with our opening for our film. We thought it was helpful in terms of planning out what we were going to do for specific scenes and how long (seconds) we were going to film for. This has helped us because we are now using it again in A2 for our music videos.

Friday, 21 September 2012

 Email to Atlantic Records.

Email To Record Label

 Here is a print screen of an email sent to Atlantic Records informing/asking them about using one of their artist' song for our music video.

Tuesday, 18 September 2012

Brief Ideas

Here are brief/simple ideas about our music video based on costume, location, times of the day (day vs. night), themes and inspirations.


Monday, 17 September 2012

Delilah - Never Be Another


Delilah - Never Be Another - We decided to pick this song as it didn't have a music video, and we agreed that it was beneficial because we could use our own ideas, even though ideas from an actual music would have been good too! We also liked the pace and the lyrics of the song. By putting these two together it helped us come up with several ideas in terms of the editing, location and mainly the concept of the video.

Tuesday, 11 September 2012

Eminem - Mockingbird

 Here is another idea for our music video.

Good points:

  • Slow - so it will be slightly easy to lip sync
  • Easy to find a location to shoot video (narrative)
  • Can use pictures, text and videos to tell a story similar to what Eminem done instead of just using clips.
Bad points:
  • Male vocalist - it may be a bit complicated 
  • Costume to match the video and specific scenes may be hard to find

Friday, 7 September 2012

Collective Identity


Advert - Teen Mom

 This is an advert showing that the decisions you make can impact your life massively and teenage pregnancy is common in this generation. This advert can help us with some ideas for our music video - in terms of the different paths you take can lead you to be in a good or bad place.

Monday, 3 September 2012

Star Image Research


Richard Dyer

Richard Dyer Quotes

  • "Everybody who comes in is considered high risk,"
  • "The government isn't going far enough,"
  • "If only the day would come where everyone on this earth would lay down and worship one God."

Friday, 13 July 2012

A Few Ideas

Ideas for our music video:

  • Making decisions at 16 which can shape your future.
  • A young girl going against the stereotype of a British 16 year old.
  • The main artist is in the shadow of the storyline e.g. Ludacris (Runaway Love)

Lil Wayne - How To Love

 We chose this video because we like the way that the young girl's life is shaped simply by the decisions she makes, and the path she decides to go down.

Good points:

  • Different path leads to different road - good vs. bad
  • Slow - it will be beneficial  in terms of lip syncing (good speed)
  • Have a lot of ideas to choose from (narrative)
Bad points:
  • Male vocalist - so it may be difficult
  • Hard to find different locations to shoot different scenes

Ludacris - Runaway Love ft. Mary J. Blige

 We chose this  video as an inspiration for our music video because we like the idea of the runaway posters and the different situations the characters are in.

Good points:
  • Female vocalist so it wont be as difficult if it was a male vocalist.
  • We can take ideas from the music video e.g. posters.
  • We also like the idea that we don't see the rapper because he's in the background and we only see the character acting (narrative)
Bad points:
  • Difficult to find a location for the video.
  • Female only sings the chorus - male dominates most of the song
  • Quite fast

Thursday, 12 July 2012

Tuesday, 19 June 2012

Music Videos I Admire!



In this video I like the costume the dancers and Rihanna are wearing, and I also like the setting/location. I really like the pace and beat of the song. This song is also a feel good, summer tune!






The song in this music video is really catchy, but I also like the effects used and most of all I really like the rapper, and her style - clothing wise. The special effects makes the video creative and adds a little more to the video.







I really like this video because of all the effects and all the colours used. I also like the background with the different images. I think the idea behind the video is very creative.

Andrew Goodwin's Theory

Andrew Goodwin’s Theory
View more PowerPoint from guestc6d43a4a

Andrew John Goodwin (born in Hillingdon, Middlesex) was Director of Music and Organist at Bangor Cathedral for 37 years.


Dancing In The Distraction Factory.