Tuesday, 11 December 2012

Audience Research

Audience Research

Why we need it?

  • To improve our music video
  • To give us ideas - expand & creative
  • Identify our target audience - to market our project 
  • Make sure it fits with genre conventions - adhere to genre conventions
  • To see if our audience like it - does it work?
  • You can surprise them based on their expectations 

Tuesday, 4 December 2012

Final Cut Express

Final Cut Express

On Friday 30th November, Angela from the CLC came in to teach us how to use the Final Cut Express programme. It was very interesting as some of the techniques and effects on it were very different to iMovie, which also made it quite difficult to use. Most of the effects are very fascinating and a lot different from iMovie which made learning about a new editing software very interesting. Although it was quite challenging to understand, in time I think I will get use to it and Angela was a great help!

Ferdinand de Saussure's Theory Of Sign

Ferdinand de Saussure's Theory of Sign


  • Signifier - is the physical form which we can see or hear e.g. a picture.
  • Signified - is the meaning which we attach to the signifier.
Often there is a link between the signifier and signified.

Vlog - Camden

 A quick video we done just before we went home after filming in Camden on Friday.