Digipak

DIGIPAK

Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. The digipak is virtually shatterproof and allows great graphic display.

The number of panels could be 4 to 6, 8 or more.

Originally used for the album packaging of leading musicians, the digipak and digipak family are now priced reasonably enough to be used for any CD or DVD project. The digipak is an extremely versatile packaging. It can be made to accommodate a booklet either by placing in a die-cut slot or gluing onto one of the panels.

Dimensions (based on standard 4pp digipak): finished size of 139.5mm x 6mm x 125.5mm.

Usually digipaks have these features:

• Sticker/logo 
• Track list
• Featured tracks
• Colours 
• Forms of image
• Band members/ lead singer featured or artwork 

Audience Research

AUDIENCE RESEARCH QUESTIONS

• What do you think of our ideas so far?
• Does our idea suit our genre?
• Do you have any other ideas we could use in our music video?
• What do you think of our target audience?
• Does our storyboard relate to our genre? How?

We also made a twitter account for our band to enable us to have contact with them, for promotions and for them to give use feedback in order to improve or change key elements of our music video. It is also a very, fast, useful and effective way to interactive with fans.

Band Brand

For our band brand we decided to come up with names by brainstorming and we put the names from the other words together to give us a name. This was the process for the name of the song and the production company.

Band Brand: City View  

Production company: Mega Studios

Name of song: Her Reflection

Signifiers

Signifiers - Beyonce (Best Thing I Never Had)

• The colour white represents her innocence and purity, and the rose may also represent the love she once had for her lover.
• The clip in the video signifies a time in her past that she is now over.
• The crown the man is wearing could possibly suggest that at the time he thought he was the more powerful one - 'the king' in the relationship.
• The costume she is wearing at the beginning which is quite revealing, suggests that she wasn't complete in comparison to the end of the video where she is wearing a full wedding dress.
• The lifting up of the bridal veil represents a new person. 

Digipak Research

 

 

I really like the simplicity of all the album covers and the way the artist stands out. The colours used in the CD/digipak covers vary from dull and gloomy - bright and vibrant yet they are all still are very effective and contributes to the simplicity of it all. This could also be to surprise the audience into tricking them about the appearance of the CD/digipak to leave them in suspense because there may an unexpected element to the CD/digipak, for example, the music on it. I would hope to use dark, dull colours for the CD/digipak cover to give our audience a different, yet simple similar effect.

Also, the font used for the artist' name is usually bigger than the actual name of the album which I like aswell and will consider using for the CD/digipak cover. I really like the idea and image behind the Keyshia Cole CD/digipak front cover, as it represents a different side to her.