When creating my digipak I aimed to create synergy between my digipak and the music video itself. I decided to use shots from my music on both my magazine advert and digipak as I wanted to create a similar theme between my digipak, magazine advert and music video so that my target audience could see the consistency between all three.
I chose to have pictures on my digipak of the artist at the start and the end of the on the front and the back of the digipak as it symbolises the link in the video of the character walking towards the audience at the start, and walking away at the end which I believe made it very effective in terms of the link between the digipak and music video.
I also decided to use quite plain, simple and boring locations for the inside of my digipak as this represents part of the character during the video, as she is alone throughout the video but she manages to overcome her heartbreak as the audience see at the end - the birds on inside of the digipak represent her freedom and the character coming back to herself. I also picked the songs to be on the characters back so it looked like it was credits a bit like on a film going up, similar to the character as she is walking away.
When creating my magazine advert I also aimed to create a link between the magazine advert and music video, however I didn't want to use the same pictures. I decided to pick a picture of Amy Winehouse as she is a famous icon which people would immediately associate with Camden. As Camden was one of our main locations we used to shoot our music video in, I knew our target audience will recognise her, also it fit with our genre - Hip-hop/electric pop/r&b.
I also decided to include a few songs on the magazine advert including our song 'Her Reflection' to get my target audience' attention but I also decided not to include too many songs so that it will leave them in suspense.
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